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Formal Proposals Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 10, Slide 8 Staffing: describes credentials and expertise of project leaders Budget: indicates project costs Authorization: asks for approval to proceed Informal Proposals: Six Parts Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 10, Slide 7įormal proposals include all the basic parts of informal proposals but may have additional parts. Introduction: explains purpose, introduces author, and captures reader’s interest Background: identifies problems and goals of project Proposal: discusses planand schedule for solvingexisting problem Informal Proposals: Six Parts Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 10, Slide 6 Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 10, Slide 5 Introduction Background Proposal Staffing Budget Authorization request Informal Proposals Informal proposals are usually presented in 2- to 4-page letters or memos and have six main parts. Understanding Business Proposals Kinds Formallong, many parts Informalshorter, six main parts Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 10, Slide 4
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Unsolicited: prospecting for business Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 10, Slide 3.InternalMay take the form of justification/ recommendation reports.Understanding Business Proposals Definition Proposal:a persuasive offer to solve problems, provide services, or sell equipment Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 10, Slide 2